FALL 25 : a note from the creator

This collection is definitely one of my favorites and clearly one of our community’s favorites too. We describe our style as “hustle chic,” a term once said by Pusha T but coined and lived by us. For this rollout we leaned into a Paid in Full theme to push that “hustle” message to anyone really paying attention. It fits our slick retro aesthetic perfectly.

My favorite piece from the collection is the satin jacket. It’s one of those items you can just grab and throw on every day, classic, clean, and built to last. I love the rounded shape of it and I know I’ll be wearing it for years. A close second would be the green cargos. I’ve always loved green pants, and these fit perfectly with amazing quality. Two weeks in, they’ve already become one of the fan favorites.

Overall this is a strong and cohesive body of work that I’m proud of. Every piece connects effortlessly with the next. I want to thank everyone who played a part in bringing it to life. As I wrote that last sentence I had déjà vu, so I know I’m exactly where I’m supposed to be. Continue to watch the journey.

these are some photos from our early access event last Thursday :