SUMMER 2025 LOOKBOOK

This summer, Oberon Asscher returns with a collection rooted in nostalgia, pride, and the pulse of a street that raised us. “From Auburn Ave With Love” is more than a seasonal drop — it’s a visual love letter to the heart of Atlanta.

Shot entirely on Auburn Avenue, each photo in the campaign was captured at a different location along the street, showing its range — from historic landmarks to everyday corners that feel like home. The collection itself reflects that same energy: versatile, bold, rooted in legacy but made for right now.

Expect warm-weather essentials designed for both movement and memory — breezy tees, denim cut for the heat, and details that feel like southern summer storytelling. Each piece feels like it belongs here. Whether you’re from Atlanta or just passing through, this is for those who carry the city in their style.

This drop is for the ones who grew up on Auburn, found themselves on Auburn, or found community there. It’s for the ones who fell in love — with fashion, with art, with the city — somewhere on this block.

From Auburn Ave With Love
Oberon Asscher Summer 2025